Prof. Dr. Klaus Möller, Prof. Thomas Truijens
The starting point of this workshop will be an overall perspective of the current global challenges that especially financial leaders are facing in these times of disruption. The individual challenges will be reviewed from the perspective of their impact on corporate value generation. In a second step, available tools in the context of the digitalization of the finance function will be discussed. Particular attention will be given to the topic of predictive analytics. Based on a real-world example, the potential financial impact of predictive analytics will be illustrated. However, the workshop will not stop at digital developments. After all, financial management of the multinational enterprise still faces fundamental issues like the need for a global perspective on service and product profitability. The challenge of defining key performance indicators and financial incentives in a way that overall global strategy implementation is fostered, moving the decision-maker beyond the limited local view, remains one of the key financial leadership challenges of today and will be addressed in the workshop, once again based on specific application examples. This workshop is aimed at CFOs and others with finance-related responsibilities within their companies. Those with an interest in the topic are invited to attend, however, a strong background in finance is expected.